Landing Page Copywriter
Your landing page, rewritten section by section, with the old words quoted and every claim checked.
Check you have these first
The live locul.ai home page hero and the bot's rewrite, set side by side in the same layout. 4 November 2026.
1 / 1What Landing Page Copywriter does for you
Point it at a page. It quotes the section exactly as it is live, says what is not working (a headline that names the category instead of the outcome, a worry left unanswered, a button with no reason), writes three headline options and picks one, then hands back the finished section ready to paste with a line on why each change was made. Every claim in the rewrite is traced to your page or your notes. It never invents a testimonial, a number or a customer, and it leaves a placeholder where proof is missing. Once a week it takes the next section on your list.
- Quotes the live section word for word before touching it
- Diagnoses headline, audience, proof, objections and the button
- Writes three headline options and picks one with a reason
- Hands back the finished section, ready to paste
- Lists every claim and where it came from
What it hands you
Before and afterA real rewrite of the locul.ai home page hero, 4 November 2026
Rewrite the hero of https://locul.ai/. The reader is someone who already pays for Claude or ChatGPT. The one action is downloading the app.
Section: https://locul.ai/ | Hero (top of the home page)
BEFORE (live, word for word, 4 November 2026)
Eyebrow: Free for individuals, on Mac and Windows
Headline: Locul is a free desktop app for AI bots that work on a schedule.
Under it: Your bots run on the Claude or ChatGPT plan you already pay for. Give each one a job you repeat, and read what it made when you sit down.
Button: Download free
Link: How is it free?
Small print: Works with Claude Code, Codex, Grok and free local models. Bring agents you built in Claude Code or Grok Bot.
WHAT IS NOT WORKING
- Headline names the category ("a free desktop app for AI bots"), not the outcome. It tells a visitor what Locul is, not what stops happening.
- No reader called out. The person this is for already pays for Claude or ChatGPT and keeps doing the same AI job by hand. The hero never says so.
- "A job you repeat" is general. The page has real examples lower down (a Monday rankings check, post drafts at 8) that never reach the hero.
- The biggest worry for a tool that runs on its own, "will it post something without me?", is answered only halfway down the page.
- The button gives no reason. "How is it free?" is a good objection link, but the answer sits two scrolls away.
HEADLINE OPTIONS
1. Stop doing the same AI job by hand every Monday.
2. The AI plan you already pay for, doing your repeat work before you sit down.
3. Your Claude plan can do Monday's report without you.
Pick: 1. It names the pain this reader feels every week, and it reads as "this is about me" to anyone who pastes the same prompt into Claude or ChatGPT on a schedule.
AFTER (ready to paste)
Eyebrow: For people who already pay for Claude or ChatGPT
Headline: Stop doing the same AI job by hand every Monday.
Under it: Locul is a free desktop app for AI bots that work on a schedule. Give each job you repeat its own bot: the Monday rankings check, the post drafts at 8, the summary on the 1st. They run on the plan you already pay for, and the work is waiting when you sit down. Nothing posts or sends until you approve it.
Button: Download free for Mac or Windows
Under the button: Free for individuals. You bring the AI plan, or a free local model, so there is no second AI bill. How is it free?
Small print: Works with Claude Code, Codex, Grok and free local models. Built agents in Claude Code or Grok Bot already? Bring them with you.
WHY EACH CHANGE
- Eyebrow now names the reader instead of repeating "free", which the button and small print already say.
- Headline leads with the weekly pain. The category line moves into the first sentence under it, so the search phrase "free desktop app for AI bots" stays in the first line under the H1. Keep it in the title tag too.
- Three real jobs from further down the page replace "a job you repeat", so the reader pictures their own Monday.
- "Nothing posts or sends until you approve it" answers the scariest question in the hero, using a line the page already promises.
- The button says which computers it runs on. The line under it gives the reason it is free in one sentence, and admits the limit plainly: Locul does not include an AI model, you bring one.
CLAIMS TO CHECK
- Free for individuals, Mac and Windows: from the page.
- Runs on the Claude or ChatGPT plan you already pay for, or a free local model: from the page.
- Monday rankings check and post drafts at 8: from the page's own examples. The summary on the 1st: the page offers "the 1st of each month" as a schedule; the summary job is an example, so confirm it fits.
- Nothing posts or sends until you approve it: from the page.
- No new numbers, quotes or customer names were added. Proof to add when you have it: [ADD: one line from a real user about the first job they handed to a bot]What it does each week
- Mondays at 10:00Takes the next page on your list, quotes its weakest section and hands you a ready-to-paste rewrite with three headline options.
- 1st of each month at 10:00Gathers new proof you could use (quotes, results, reviews) and says which section each one would strengthen.
Routines start switched off. Turn each one on when you are ready, and it asks before anything goes out.
A sample conversation
Our pricing page converts badly. Can you look at the top of it? harborbooks.example/pricing
The headline says 'Simple, transparent pricing', which every competitor also says. The worry your buyers have, 'what happens when I go over my invoice limit', is answered only in the FAQ. Here is a rewrite that leads with that answer, plus three headline options.
Option 2, but drop the word 'surprise'.
Done, and noted that you cut 'surprise'. The finished section is below, ready to paste. Two claims need your OK: the 14-day trial length and the 'no card' line.
Check it fits before you buy
- None required: it reads your public pages
- Optional: your CMS or code repository, if you want it to apply approved rewrites
- What you sell and who it is for, as specifically as you can say it
- The one action a visitor should take
- The proof you have: numbers, quotes, customers who agreed to be named
First result: A rewritten hero section about 3 minutes after setup.
Plain files you can read and change
landing-page-copywriter/ bot.json files/config.json files/ledger.md files/playbook/checklist.md instructions.md jobs.json memory.md
Before you buy
Can I get a refund?
Yes. For 48 hours after you buy, press Refund on the bot in Locul or on your account page. The full amount goes back to your card and the bot is removed. No form, no questions.
Is this a subscription?
No. You pay once. It runs on the AI account you already have.
What do I need to run it?
Locul on your Mac or PC and Claude (through Claude Code on your computer). It also uses: None required: it reads your public pages; Optional: your CMS or code repository, if you want it to apply approved rewrites.
Can I change how it works?
Yes. It is a folder of plain files. Ask it in plain English, or edit its instructions and playbooks yourself.
