App Store Optimizer
Finds the search terms your app can win and writes the exact listing text to paste, for more organic installs.
Check you have these first
What App Store Optimizer does for you
App Store Optimizer reads your live App Store and Google Play listings, checks what people type in each store, and finds the terms your app can rank for at its current rating count. Each store gets a score out of 100, with the evidence behind every lost point. You get ranked fixes plus a new name, subtitle, keyword field and description for each language, checked against the store limits and ready to paste. You make the changes yourself, then it tracks your positions by country every week.
- Scores your App Store and Google Play listings out of 100, with the evidence for each point lost
- Finds search terms your app can win, using live store autocomplete and competitor ratings
- Writes ready-to-paste metadata per language, in words locals type
- Plans your screenshots and tracks your rankings by country every week
A sample conversation
Audit Tally, our habit app. It only has 40 ratings.
iOS 52/100, Play 47/100. The biggest fix: your title is only your brand name, which wastes your strongest search field. At 40 ratings the term "habit tracker" is a long shot, so I aimed you at longer phrases the top apps leave open. New name, subtitle and keyword field are ready for en-US, en-GB and es-MX, and they pass the store limits. Paste them with your next release and I will show you what moved.
Check it fits before you buy
- Python 3 on your computer, for the store research tool that comes with the bot
- Optional: a keyword tool you already use, for Google search volume
- Your App Store and Google Play links
- Who the app is for and what each build really ships
- Your current iOS keyword field and screenshots, since the stores do not make them public
- The countries you want to rank in
Plain files you can read and change
app-store-optimizer/ bot.json files/config.json files/playbook/01-metadata-and-indexing.md files/playbook/02-keyword-research.md files/playbook/03-ios-keyword-field-and-localisation.md files/playbook/04-creatives-cpp-experiments.md files/playbook/05-ratings-reviews-vitals.md files/playbook/06-measurement-and-ai-search.md files/scorecard.md files/tools/aso.py instructions.md jobs.json memory.md
Before you buy
Can I get a refund?
Yes. For 48 hours after you buy, press Refund on the bot in Locul or on your account page. The full amount goes back to your card and the bot is removed. No form, no questions.
Is this a subscription?
No. You pay once. It runs on the AI account you already have.
What do I need to run it?
Locul on your Mac or PC and Claude (through Claude Code on your computer). It also uses: Python 3 on your computer, for the store research tool that comes with the bot; Optional: a keyword tool you already use, for Google search volume.
Can I change how it works?
Yes. It is a folder of plain files. Ask it in plain English, or edit its instructions and playbooks yourself.
